Built on Tradition, designing Tomorrow

The mean lifetime of packaging plastics is less than a year ¹. When we look at the incredible amount of planting pots that comes and goes, to us, there can be no other option:  we only work with recycled pots.


¹ Geyer, R., Jambeck, J. R., & Law, K. L. (2017). Production, use, and fate of all plastics ever made. Science Advances, 3(7), e1700782.

It has to be recyclable, too

Circulair economy is, we think, key to a sustainable future for our planet. Therefore, it is not only important that the plant pots we use are made of recycled materials but that they can be recycled at the end of their life cycle. 

Minimising plastic waste

Additionally, our plant trays are recycled and recylable. They are available via deposit and were designed in a robust way in order to minimise waste. Last year we achieved an 80% return rate on our trays contributing to our all-over waste minimisation goal.

90% return rate on trays

In the next 3 years we have set a goal to achieve an industry first. It’s ambitious, we know. And we can’t do it alone!

All partners in the chain

One of the challenging elements in this aspiring objective is cooperation in the entire process. This sounds like a one-directional communication challenge at first.

However, it is a complex task to align and get everyone on board. The entire chain consists of thousands of links, and each and everyone of them must collaborate with everyone else.

A tremendous journey for all partners!