JUB Holland, Keukenhof & Rijnbeek Perennials donate ‘garden’ to the Greenfingers Charity

A visit to the upcoming Garden Press Event (20th February, Business Design Centre, London) will be a colourful affair as the joint stand from Dutch flower experts, JUB Holland, Keukenhof and Rijnbeek Perennials (H141/142) will be showcasing many of its stunning early flowering varieties through a mini ‘perennial meadow’ display. And in an exciting move, it has been confirmed that post-event this garden will be donated to the Greenfingers Charity, where it will be replanted at one of its children’s hospice gardens.

Featuring over 120 plants, including Crocus ‘Aqua’, Helleborus orientalis, Muscari ‘Baby’s Breath’, Primula vulgaris, Viola odorata ‘Königin Charlotte’ and Centaurea montana ‘Tini’s Pink’®, the ‘garden’ will be vast, bulging with flowering bulbs and perennials and is the blueprint of the border that the companies have planted together at Keukenhof in Lisse, Netherlands. A key focus for visiting media at the event, this garden will bring even more joy to those patients and staff that are on the receiving end of this generosity.

The recipient hospice is confirmed as Demelza Hospice in Sittingbourne, Kent. With its second Greenfingers garden poised to officially open soon, it is the original garden – created 25 years ago – that will burst into technicolour joy with the arrival of the JUB Holland/ Keukenhof/ Rijnbeek Perennials ‘garden’ this coming Wednesday (21st February).

Overseeing the planting will be Tammy Woodhouse, Greenfingers Trustee and Managing Director of Millbrook Garden Centres. With its centres located just half an hour from the hospice, Tammy will pull together a crack team of willing gardeners to ensure these naturalising bulbs and plants are safely relocated to the heart of the hospice, where they can be enjoyed for many years to come.

Linda Petrons, Director of Fundraising & Communications at the Greenfingers Charity, said: “Thank you so much to the team at JUB Holland, Keukenhof and Rijnbeek Perennials for their incredibly generous donation. As leaders in the world of bulbs and perennials, I know that the quality of plants will be of the highest standard and will be a welcome addition to the existing garden at Demelza Hospice. Even on the darkest days, these flowers will play an important role, often being adopted as flowers of remembrance for those to whom we’ve said goodbye. Their presence will mean so much and for that we will be forever grateful.”

Find out more
To stay up-to-date with all the latest news from the Greenfingers Charity, join the conversation on social media – @Greenfingerscharity on Instagram, Facebook, LinkedIn and @GreenfingersCha on Twitter. For further details about the three Dutch flower experts please visit:
https://www.jubholland.nl/en
https://rijnbeek.com/
https://keukenhof.nl/en/

Keukenhof – Flower exhibition Keukenhof is set to open its doors for the 75th time on 21 March 2024. During the almost eight weeks it is open, well over 1,4 million people from around the world will visit the exhibition. Keukenhof is the place to enjoy millions of flowering tulips, daffodils and other bulbs in spring. www.keukenhof.nl

Rijnbeek Perennials – It’s inherit to planting a garden: a strong belief in tomorrow. And that is exactly what Rijnbeek Perennials is all about. Climate Gardeners™ by Rijnbeek Perennials offers climate adaptive solutions with inspirational, exclusive perennial/bulb mixes for innovative garden centres. Rijnbeek brings landscape design to garden lovers with 100% peat-free and low-maintenance plants, while increasing green space and biodiversity, restoring nature’s balance one garden at a time. www.rijnbeek.com

JUB Holland – Royal supplier of colour – Dutch family business, since 1910, mastering its craft from breeding and cultivation to offering designer inspiration and services, like the bulbs/seeds concept The Vibrant Verge and mechanical planting to realize large scale landscaping projects. JUB Holland proudly cultivates its bulbs as sustainable as possible and specialises in creative mixtures, aiming for biodiversity and prolonged flowering, while spreading the most beautiful bulb-grown flowers worldwide through gardeners, landscapers and retailers. www.jubholland.nl / www.thevibrantverge.co.uk

Colours that captivate & enchant...

Climate Gardeners™ kicks off the early spring season with Bulb Mania Mix

Perennials & bulbs united in Rijnbeek’s new climate adaptive garden centre programme.

5 February 2024, Boskoop, the Netherlands | From extremely dry and hot to intense downpours and thunderstorms… the effects of climate change are undeniable and accompanied by ever-increasing weather extremes and declining biodiversity. Rijnbeek Perennials feels a huge responsibility to play a part in providing efficient solutions, to make gardens worldwide greener and future proof. As one of the first perennial nurseries in the Netherlands and Europe to be 100% peat-free, the company now presents its latest sustainable solution: Climate Gardeners™ – the garden centre programme that offers climate adaptive plant mixes, featuring seasonal perennials selected to perform in widely varying conditions and to restore nature’s balance. At the same time, it helps customers with inspiring, well-balanced pairings for an eyecatching garden display, with colour throughout the seasons.

Bulb Mania brings the buzz early on

The Climate Gardeners™ Bulb Mania Mix is one of the first mixes within the programme to be launched in garden centres throughout Europe, from late winter to early spring – offering early flowering perennials, variegated foliage plants and potted naturalising bulbs. The combination of perennials and bulbs brings an early spring sensation to the garden. It offers a great, long-lasting effect with successive flowering, colours and scents that keep evolving for months on end, perennial foliage that covers spent flowers and a maturing border that returns year after year. In addition, the mix offers a much-needed source of nectar and pollen for bees and other important pollinators, as early as possible after a long winter period.

Rijnbeek Perennials even got the world-famous Keukenhof excited about their Bulb Mania Mix, as the Dutch spring park prepares for its 75th season. Together with JUB Holland, specialist in creative bulb mixtures, Rijnbeek Perennials presents the bulb & perennials border at Keukenhof in Lisse (NL). Around 1,4 million visitors will be able to enjoy the meadow-style border from 21 March to 12 May of this year and many seasons to come, as the border will be preserved in the park and will bloom again in years to come.

Ready-made solutions for innovative garden centres

Presenting an enticing offer that keeps customers interested and surprised with each visit, will be a breeze for garden centres. Rijnbeek Perennials is set to make things super easy. Arno Rijnbeek (director):

“With our ever-growing and evolving collection we offer the most qualitative and alluring perennials you can find in the market. You can leave it up to us to pick distinctive plants to match your needs and wishes, and we even take the presentation on the shop floor off your hands.” Rijnbeek Perennials proposes its Climate Gardeners™ programme and a complete ready-set-sell package. This includes a sales display table in a natural wooden look, topped off with a mix planter for shopper-inspiration, a waterproof POS banner for each seasonal mix and corresponding plant labels for their 9cm recycled pots. Furthermore, there are pre-mixed planters in bio-degradable containers to plant directly into the garden, and a cross-sell of professional peat-free substrate to maximise sales potential.

Colours that captivate & enchant...

JUB Holland has been a Keukenhof exhibitor of the first hour, showing visitors their expertise in long-flowering bulb mixtures. In recent years JUB got the opportunity to deliver their own creative designs alongside their supply of flower bulbs. In close cooperation with the Keukenhof team, garden and landscape designer Carien van Boxtel has been designing unique combinations of colours and varieties for JUB Holland’s borders in the park every year since 2019. For the presentation of Rijnbeek and JUB, Van Boxtel designed a lively meadow-style field, offering prolonged flowering and an exciting, colourful metamorphosis over the course of Keukenhof’s 8 week opening period. After the season ends, the gardeners of Keukenhof usually take the bulbs out of the ground. In autumn, the cycle of planting, flowering, and digging up begins again. The new perennial border of Rijnbeek and JUB Holland will remain in the ground, mature and rebloom even more lavishly and colourful in the years to come.

Spring starts early at the Garden Press Event

While visitors of Keukenhof must wait until 21 March to enjoy the new perennial meadow-style border, British journalists, broadcasters, freelance writers and influencers get the first look on 20 February. During the Garden Press Event, organised by the HTA, GIMA and partners, the 3 Dutch companies will be among a diverse array of exhibitors to bring their new products, themes and stories to the attention of the movers and shakers of the UK garden media, right at the start of the gardening season. Keukenhof, JUB Holland and Rijnbeek Perennials will present in a joint stand (nr. H141-H142) with their unique, early flowering show presentation.

Keukenhof | Flower exhibition Keukenhof is set to open its doors for the 75th time on 21 March 2024. During the almost eight weeks it is open, well over 1,4 million people from around the world will visit the exhibition. Keukenhof is the place to enjoy millions of flowering tulips, daffodils and other bulbs in spring. www.keukenhof.nl

Rijnbeek Perennials | It’s inherit to planting a garden: a strong belief in tomorrow. And that is exactly what Rijnbeek Perennials is all about. Climate Gardeners™ by Rijnbeek Perennials offers climate adaptive solutions with inspirational, exclusive perennial/bulb mixes for innovative garden centres. Rijnbeek brings landscape design to garden lovers with 100% peat-free and low-maintenance plants, while increasing green space and biodiversity, restoring nature’s balance one garden at a time. www.rijnbeek.com

JUB Holland | Royal supplier of colour – Dutch family business, since 1910, mastering its craft from breeding and cultivation to offering designer inspiration and services, like the bulbs/seeds concept The Vibrant Verge and mechanical planting to realize large scale landscaping projects. JUB Holland proudly cultivates its bulbs as sustainable as possible and specialises in creative mixtures, aiming for biodiversity and prolonged flowering, while spreading the most beautiful bulb-grown flowers worldwide through gardeners, landscapers and retailers. www.jubholland.nl / www.thevibrantverge.co.uk

Image credit: Joop Hüner

Colours that captivate & enchant...