Rijnbeek Perennials, JUB Holland & Keukenhof give unique sneak preview of 75th spring park season 

JUB Holland has been a Keukenhof exhibitor of the first hour, showing visitors their expertise in long-flowering bulb mixtures. In recent years JUB got the opportunity to deliver their own creative designs alongside their supply of flower bulbs. In close cooperation with the Keukenhof team, garden and landscape designer Carien van Boxtel has been designing unique combinations of colours and varieties for JUB Holland’s borders in the park every year since 2019. For the presentation of Rijnbeek and JUB, Van Boxtel designed a lively meadow-style field, offering prolonged flowering and an exciting, colourful metamorphosis over the course of Keukenhof’s 8 week opening period. After the season ends, the gardeners of Keukenhof usually take the bulbs out of the ground. In autumn, the cycle of planting, flowering, and digging up begins again. The new perennial border of Rijnbeek and JUB Holland will remain in the ground, mature and rebloom even more lavishly and colourful in the years to come.

Spring starts early at the Garden Press Event

While visitors of Keukenhof must wait until 21 March to enjoy the new perennial meadow-style border, British journalists, broadcasters, freelance writers and influencers get the first look on 20 February. During the Garden Press Event, organised by the HTA, GIMA and partners, the 3 Dutch companies will be among a diverse array of exhibitors to bring their new products, themes and stories to the attention of the movers and shakers of the UK garden media, right at the start of the gardening season. Keukenhof, JUB Holland and Rijnbeek Perennials will present in a joint stand (nr. H141-H142) with their unique, early flowering show presentation.

Keukenhof | Flower exhibition Keukenhof is set to open its doors for the 75th time on 21 March 2024. During the almost eight weeks it is open, well over 1,4 million people from around the world will visit the exhibition. Keukenhof is the place to enjoy millions of flowering tulips, daffodils and other bulbs in spring. www.keukenhof.nl

Rijnbeek Perennials | It’s inherit to planting a garden: a strong belief in tomorrow. And that is exactly what Rijnbeek Perennials is all about. Climate Gardeners™ by Rijnbeek Perennials offers climate adaptive solutions with inspirational, exclusive perennial/bulb mixes for innovative garden centres. Rijnbeek brings landscape design to garden lovers with 100% peat-free and low-maintenance plants, while increasing green space and biodiversity, restoring nature’s balance one garden at a time. www.rijnbeek.com

JUB Holland | Royal supplier of colour – Dutch family business, since 1910, mastering its craft from breeding and cultivation to offering designer inspiration and services, like the bulbs/seeds concept The Vibrant Verge and mechanical planting to realize large scale landscaping projects. JUB Holland proudly cultivates its bulbs as sustainable as possible and specialises in creative mixtures, aiming for biodiversity and prolonged flowering, while spreading the most beautiful bulb-grown flowers worldwide through gardeners, landscapers and retailers. www.jubholland.nl / www.thevibrantverge.co.uk

Image credit: Joop Hüner

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